Apr 07, 2022
In General Discussions
The world of paid search can be difficult to navigate, even for those who have struggled with the weeds for years. As you can imagine, our WordStream customer-facing team gets tons of questions from marketers and business owners with varying expertise in paid marketing. The question that comes up time and time again is, "What's up with the keywords that Google marks as 'low search volume'?!" Google Ads Low Search Volume What are "low search volume" keywords? First, we should address an obvious problem. What are "low search volume" keywords? You may notice when sifting through your keyword list that some keywords are marked as "limited approval" due to "low search volume." These terms are associated with very limited search traffic on Google - in other words, not many people are searching for these terms. For this reason, Google has temporarily disabled these keywords. To confirm how these keywords are really defined, I spoke with some of WordStream's top paid search experts. "Typically, 'low search volume' keywords are just keywords that don't get as many searches as other keywords," said Chris Pierce, Account Program Manager, WordStream. "It could be a small niche." But that doesn't mean these keywords will industry mailing list from your account, so what should you do with them? Stay tuned for this answer, but first, let's discuss how Google makes these decisions... How does Google determine if a keyword has low search volume? According to Chris, "Keywords with low search volume are associated with very little search traffic on Google, which suggests that they are not very relevant to most customers." Google may have made this decision for a number of reasons, including... Your keywords are not relevant to most customer searches Your keywords are too specific, verbose, or obscure Your keywords are seasonal (and you're bidding in the wrong season) Your match type is too strict You bid on brand terms These are things to consider when looking at “low search volume” keywords, as they will help with your next question. For example, if your keyword is an exact match keyword, try making it phrase or broad and see if that changes the keyword status. It's still important to consider whether these keywords are worth keeping in your account, which brings us to the next Q&A session. Should I still be bidding on these low-traffic keywords? While I recommend making these decisions on a keyword-to-keyword basis, Chris believes these keywords are generally worth paying attention to. "