Jan 05, 2022
In General Discussions
What are your prospects' priorities? Let's face it, everyone is busy and the simple fact of the matter is that your product or service may not be a executive email list priority to your prospect right now. Patience. No, we're not suggesting that you merely sit back and wait for a sale. However, once you've assessed all of the contributing variables, executive email list patience (combined with persistence and good tracking) will prove beneficial. Persistence. Continuing to send out a quality zine at regular and predictable intervals will pay off. Assuming that your zine is reaching the executives required to make the purchasing decision, variables like budget and the executive email list buyer's priorities will change. Just make sure that you're there when they executive email list do. LESS FONT PLEASE - Some email newsletters are just ghastly and overdone. Too many graphics and too many different fonts can detract from your point and be an immediate turnoff. Studies have shown that simplistic styles are easier on the eyes and the brain in terms of reading. Keeping executive email list it simple will be another incentive for the subscriber to want to read your email. ABOVE THE FOLD - People don't like to waste time. Nowadays, we're all browsers and surfers executive email list looking for a quick answer. Scrolling is something that's reserved for material we REALLY care about. For that reason, you should include any major calls to action above the fold of the newsletter to ensure maximum visibility. If you have a lot of information to share or gather, executive email list consider a different approach than email. It may be more effective to convey a project update in a project status report and ask just two questions in the email. Or, to present a recommendation in a proposal document and tell your contact in the email that you've included a great idea in executive email list the third paragraph on page one. Start a conversation. Limit how much you ask or share. Keep your emails brief so they're a quick read and simple to respond to. Keep in mind that executive email list email can be a conversation. It's okay to ask for clarification, or ask the next question. 434 words, no matter how well organized, are still a lot to read, absorb and reply to. If possible, try to stay under 175 words.